Skip to main content

Why Testimonials are Stupid (For SEO).

You say TomAYto.  I say TomAAAHto.  Who cares?  Google cares.

 You put on your website:

 Testimonials about Our Company

 People search for

 Reviews About Your Company

 Who cares?  Google cares.

 Many, many, many, many more searches of 

 "reviews of" company so and so

 vs.

 "testimonials" about company so and so

 (See screenshot below)


YET - most companies have a TESTIMONIAL page TITLED TESTIMONIALS when they should have a REVIEW page TITLED Reviews.

 You gotta speak / write / think like a customer.  Not like a marketer.
Labels:

Comments

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
198 comments
Read more

Link Sculpting

Link sculpting in SEO (Search Engine Optimization) refers to cross-linking pages to each other around keyword phrases. Here's an example from https://www.aspcapetinsurance.com/cat-insurance/ focused on "cat insurance quote"
22 comments
Read more