An email sign up should convey the value proposition. One "easy" thing to do is to show past email newsletters or alerts, so users can see what they "get" by signing up.
Here's REI's email prop:
Here's REI's email prop:
Grrrrrrrrrr. Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE. I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers. Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL. Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
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