Skip to main content

Clutter, Noise, and Your Customer

Clutter, clutter, all around and not a post to read. Once upon a time, in a galaxy far far away there was a scarcity of information. It was hard to find stuff out; sometimes you even had to physically walk to a physical place, called a "library" and look up things on physical cards to find physical books. 

Today, in contrast, with the click of a mouse you can Google something, and find blog posts upon blog posts answering every question.

Too Much Information Cluttering Up Our Minds



Clutter, Noise, and the Consumer
Today the challenge, however, is not a scarcity of information. Rather, it is information superabundance. There's a lot of information on the Internet, but a lot of that information is bad, wrong, salesey. The poor consumer or Internet searcher is confronted with too much information and not enough knowledge

Whom should I trust? How do I know you are the expert you say you are? And are you just trying to sell me something?

Today's Marketing Motivator task is to think about information clutter from the perspective of your customer. Questions to ask yourself, include:


  • What are the burning questions of your customers as revealed by their search keywords?
  • When they search for them, what do they find?
  • How can they distinguish the scoundrels from the honest folk?
  • Whom should they trust?
From your perspective - 

Trust Indicators and Information Clutter


Amidst the clutter of the Internet, what "trust indicators" are you sending out via your website, your blog, and your social media that you (and your company) are someone:

  • Who knows what he or she is talking about?
  • Who isn't just a salesperson?
  • Who can be trusted, as a reliable expert?

Comments

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.

Google Penguin, Meet Panda: A Quick Negative SEO Primer

What is negative SEO? I am getting this question more and more. So here's a quick primer on Negative SEO. Google has launched two big "updates" to the Google algorithm of late: Panda (focusing mainly on 'keyword stuffing' and low quality content) and Penguin (focusing mainly on low quality inbound links, especially the overuse of embedded phrases). Along with this, Google seems to have increased its awareness of manual spam complaints . All of this is creating some unintended consequences. Unintended Consequences of Panda and Penguin I doubt that Google meant to increase the availability of negative SEO tactics. Negative SEO is the use of faked or aggressive tactics by your competitors to make your own site look "as if" it is doing something against Google's terms of service, or just as bad, to call Google's attention to something you are doing that many other competitors are doing as well. So think about it this way: Panda = low...