Skip to main content

Video Marketing: New (and Old) Options for any Small Business

Video is huge on the Internet! Rumor has it that YouTube is the #2 search engine, far ahead of Bing, and today Facebook got the limelight with an announcement that it, too, is moving heavily into video. In fact, creating a compelling (viral? shareable?) video is a great marketing strategy for any non-profit or business.  Just witness the ice bucket challenge, or dear future mom.

Useful Links for Marketers on Video
Video Marketing
Beyond having a concept for a great video (note to self: the videos that get shared are emotional - funny, sad, sentimental, shocking), where can you post and share your video?  Here are some useful links - 
  • YouTube. I think of YouTube as the "foundation" of a video strategy. You just gotta have a YouTube channel, and you just gotta upload videos to YouTube.  Learn more here.
  • Facebook. Facebook isn't so much a place to "store" videos as it is a place to "share" videos. You can read their latest announcement here, and a New York Times piece about it, here.  You can read all about how to upload a video to Facebook, here.
  • Vimeo.  The cognoscenti love Vimeo, but quite frankly, I think of it as an also-ran. It does not have the marketing capabilities of YouTube, so I would use it only if you are in the high-end photography market.
Those are the major ways to get started with video, but remember - uploading a video is not the same as promoting a video.  For that you gotta think SEO (optimizing the video title, content, and responses), and social media (you gotta think - who will share this puppy, and why?).

Short Video Services


Beyond the majors, there are short video services that are really interesting and possibly of use - 

  • Vine. This is Twitter's super short video service.
  • Instagram Video. This is Instagram's service (owned by Facebook)
Labels:

Comments

  1. imlanguagesApril 25, 2020 at 5:32 PM

    This information is meaningful and magnificent which you have shared here about the video marketing. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. internet marketing toledo

    ReplyDelete
  2. bill.woodSeptember 1, 2020 at 11:52 AM

    Among the world's largest digital giants, namely Google, Linked IN, Twitter, etc., providing loads of opportunities in the said field. Various other top organizations from Fortune 500 are hiring candidates in the field of digital marketing. digital marketing training in hyderabad

    ReplyDelete

Post a Comment

Popular posts from this blog

Quality Issues on Social Media Marketing Workbook?

Grrrrrrrrrr.  Amazon is reporting "quality issues" on my Social Media Marketing workbook . But, oops - there are NONE.  I've called in to complain and get them to remove that annoying "warning" but so far, nothing. Oh readers.  Those fun folks who have trouble with their Kindle and blame it on us poor and struggling authors. #OHWELL.  Always, contact me if you have issues with the books. I'll move heaven, earth, and Amazon to fix it.
197 comments
Read more

Google Penguin, Meet Panda: A Quick Negative SEO Primer

What is negative SEO? I am getting this question more and more. So here's a quick primer on Negative SEO. Google has launched two big "updates" to the Google algorithm of late: Panda (focusing mainly on 'keyword stuffing' and low quality content) and Penguin (focusing mainly on low quality inbound links, especially the overuse of embedded phrases). Along with this, Google seems to have increased its awareness of manual spam complaints . All of this is creating some unintended consequences. Unintended Consequences of Panda and Penguin I doubt that Google meant to increase the availability of negative SEO tactics. Negative SEO is the use of faked or aggressive tactics by your competitors to make your own site look "as if" it is doing something against Google's terms of service, or just as bad, to call Google's attention to something you are doing that many other competitors are doing as well. So think about it this way: Panda = low...
2 comments
Read more